LAUNCH EXCLUSIVE
THE FOUNDING FRIDAY 100
The first 100 customers. Permanent founder status. One original crew.
YOU CAN BUY THE CLOTHES LATER.
YOU CAN’T BECOME AN ORIGINAL LATER.
WHAT THE ORIGINAL 100 GET
The first 100 aren’t just early customers. They’re the original crew — with access, influence, and perks that won’t be offered the same way again.
#001–#100
Permanent numbered Founder status tied to the original Feels Like Friday launch.
FIRST IN
24-hour early access to major future drops before they open to everyone else.
HAVE A SAY
Vote on select colors, products, graphics, categories, and experiences.
FOUNDERS ONLY
Access to occasional Founder-only releases and purchasing opportunities.
BRING YOUR CREW
Take part in a 60-day referral challenge with rewards that grow as your crew grows.
BRING YOUR CREW. UNLOCK YOUR FRIDAY.
Founding Friday members get 60 days to bring people into the brand. When three qualifying orders list you as the referral, you earn a free Feels Like Friday tee or hat.
3 QUALIFYING ORDERS = FREE GEAR
ONLY 100. THEN IT’S CLOSED.
Once the first 100 qualifying launch customers are in, Founding Friday membership closes for good.